Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philipp Straub · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has helped everyday get closer and closer to understanding the language.
I learned hiragana in an afternoon and katakana in two afternoons with help of this app. I am now using it to internalize pronunciation and to maintain memory of the kana I learned. I do not often review apps, but I find this to be excellent. I would recommend an option to change fonts. I find reading kana easy with such a sans serif font, but reading with fonts in a calligraphic style takes getting used to. The best example of this is こ which appears more like a sideways い when written calligraphically. Well done!!
Learning Hiragana and Katakana is the essential first step to reading Japanese. These syllabaries appear everywhere: signs, menus, train stations and...