Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ayoub El Omrani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You get the choice of 3 domain names for your email, then when you choose one and are promoted to create the first part of your email it has a bunch of suggestions (things like hello, admin, support, noreply) and I’m not sure if you can actually type whatever your want or you have to use the suggestion because I only used the suggested words. I was shocked to find that the email inbox was NOT empty, but had past emails from other people using the same suggested email address. There was Facebook emails coming in, verification codes for Snapchat, and of course random advertising emails. I was literally able to reset the password for a login to someone’s account on a random website that had sent an email to the inbox I was in. Because of course, when you say you forgot password, they will email you a link to your email.. which is obviously the one your in if your getting other emails from them. Obviously it wasn’t a site where two-factor authentication was required but still.. huge potential for abuse in terms of peoples privacy…
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