Substack

Substack Inc. · iOS + Android

Substack

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

The store evidence

Storefront essentials

View on the App Store ↗

GB store price

Free

GB rating

4.8 / 5

GB rating count

49,872

Current version

3.16.0

What’s new

2026-09-14 · Developer notes

Bug fixes and other improvements

Store metadata collected 2026-09-20 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.

Screenshots

Substack screenshot 1Substack screenshot 2Substack screenshot 3Substack screenshot 4Substack screenshot 5Substack screenshot 6Substack screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Substack Make?

Monthly Revenue
$60.0K
Annualized estimate
$720.0K
Per Download
$0.07

Revenue Trend

$61K
Jan 26
More data needed to show trend

Downloads Trend

1.3M
Jan 26
More data needed to show trend

Ranking Trend

#2
Jan 1
More data needed to show trend

Category Rankings

Dec 23, 2025 to Jan 22, 2026 - US

Keyword Rankings - iPhone

Dec 23, 2025 to Jan 22, 2026 - US

Platform Performance

🍎iOS
Revenue
$60.0K
Downloads
800.0K
Rating
4.9 (360,379)
🤖Android
Revenue
$1.0K
Downloads
500.0K
Rating
4.8 (200,970)

Rating Distribution

4.9
★★★★★
360,379 reviews
5
2%
4
1%
3
1%
2
8%
1
88%

Top Countries

🇺🇸 US🇬🇧 GB🇮🇳 IN

Rankings

Global Rank
#124
Category Rank
#39
DateTypeRank
1/1/2026TOP_FREE#2
1/1/2026TOP_FREE#3
1/1/2026TOP_FREE#6
1/1/2026TOP_GROSSING#39
1/1/2026TOP_GROSSING#40
1/1/2026TOP_FREE#124
Reviews (6)
★★★★★Paulie the girl12/7/2025
In Addition to saying”No!”

Unsheltered homeless on drugs. Where do those homeless come from? How do we societally eliminate homelessness? Does rehabilitation really help? How and when does it help? Who sells drugs to our kids? How many ordinary adults smoke pot or do drugs for recreation? Why do we want to get high? So many questions for me but what really irritates me is the big reason we have cartels making so much money is that We Americans are buying the drugs. If we stopped and found something else to fill our lives, make us happy, then we would not want or buy drugs. Seems simplistic but I need to see the BIG picture before I can see concrete, viable solutions to the drug problem in our country. This article gives me background history on the drug trade and how it started and spread. But then I began thinking about one good solution: eliminate unsheltered homeless. Then I “think, think, think” as Pooh does and I looked at how we keep the cartels in business and because we purchase their product, deadly as it is, how do we begin to rethink our lives and refocus our purpose and meaning in our lives…what is our purpose in life? More questions begin to form. A good article gets me thinking. Thank you John.

★★★★Alexis Chateau9/5/2025

Does most of what I need, but doesn't always work as intended. For example, when I send out a test version of a newsletter, I get a notification via the app saying I can read it there. This function has never worked. Additionally, not being able to edit newsletters from the app is super unhelpful. Overall, both the app and the web version could be more user friendly. The taxonomy needs a lot of work. Aside from that, I like the app and the Substack platform.

★★★★★Politics Newbie3/23/2025
Normal

Out of all the crazy when I listen to Medias Touch I feel like there is hope and normalacy. I so Enjoy the brothers and Popak. I can’t wait for Monday’s to catch up on the crazy that is happening. I was a non political Person before Covid, I was a sometimes voter and didn’t vote for Trump but didn’t vote for Hillary. I was that person who didn’t think my vote mattered so I just stayed home. Once Covid hit I was glued to the tv watching this “incompetent” president deal with this crisis and started consuming new and was appalled with Trump and his unwillingness to help the American people thru the pandemic. I votered for Biden and Harris, went o my first rally in hopes we could continue down this normal path and was devastated when Harris lost. Normal Lost and the insane convinced too many people to vote against themselves. I feel there are tons of people that are uninformed about this out of control president who is taking our country down a dark path. We need to get our youth involved in politics and critical thinking. Fox News should have to put a note at the bottom of the tv screen that they are an opinion show and not fact based because lots of people don’t realize that….News should not be in their name. I hope this is a wake up call and we can stop this train coming and change the direction of where we are headed . God Bless America. Thank you Medias Touch! .

☆☆☆☆thep0tAToÆ3/20/2025
horrible basic functions

I couldnt delete my own post. oh wait mabye it was a "note" or some other thing that is convoluted and impossible to aspertain what is going on. I had to delete my entire account and delete the app just because I wanted to delete one of my posts. I have no idea how to do it. some of the posts I made have a delete button on them and then others dont have a delete option on them. makes zero sense. just make it so people can do simple things if the app is supposed to have a simple design just keep it simple and not convoluted with total confusion when people post stuff. just upload the thing you wanna post then give people the option to delete those things. not have 6 secrect different options for posting with different settings that are all different. I couldnt even edit the post, i tried and instead of showing the text in the post it just showed a url of the post which I could not remove. makes everything confusing complicated and impossible especially for average people and I am above average in being able to understand and find out how to use applications. this app is obviously designed by some programmer whom is used to and designs weird confusing systems like coders are used to using instead of an average person which are the people who actually use this app. its not a programming app so stop using confusing misleading designs and just make the thing simple and easy to use like its supposed to be for the target audience

★★☆☆☆Lauren12/3/2024

There are many functionality issues with this app from crashes to drafts not syncing between it and the PC as well as very few features. However, not even being able to log in or get the app to send an email to let me unlock it after it randomly logged me out takes the cake. What is even the point? If you wanted to be desktop only you should've just stayed that way.

☆☆☆☆LC Sharkey9/13/2024

Not worth the trouble. Since this app was first introduced, it's gone from bad to worse. It doesn't update activity reliable, and posts I've already read remain as unread for days. As often as not, the list of Notes cycles through the same 4 or 5 notes repeatedly, instead of continuing down the list. It regularly recommends new writers to me that write on subjects that are practically the antithesis of the stuff I tend to read, and it's not possible to edit a comment like you can in the browser.

Version History (333)
2.80.01/20/2026
2.82.01/20/2026
2.79.01/12/2026
2.81.11/10/2026
2.80.112/24/2025
2.80.012/19/2025
2.78.012/18/2025
2.77.012/16/2025
2.79.012/15/2025
2.76.112/9/2025
Available In (114 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (7)
EnglishFrenchGermanItalianPortugueseSpanishTurkish
App Details

Substack is a new media app that connects you with the creators, ideas, and communities you care about most. - Support the creators you love: Subscrib...

iOS App ID
1581650857
Android Package
com.substack.app
Content Rating
16+
Min OS
17.0
Size
169.7 MB
In-App Purchases
Yes
Publisher
Substack Inc.
US