Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hugo Bucci · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would be much more valuable if you were able to search for any restroom open to the public. After you locate them, THEN you can figure out how you’re going to be able to avail yourself of their facilities. Say, buy a meal, or grab some groceries or buy gas. The filtering system is so specific you have to know there’s a bathroom before you try to find it. Pretty useless, especially if you have kids!!
Nice work Hugo!! Who doesn’t have to go sometimes when they’re out. Solves an age old problem of finding a place to relieve yourself when you’re in an unknown area. Hopefully this catches on and becomes a great tool!
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