Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rodan + Fields · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find the font and size very hard to see! Also it takes so long to find the info I really need. Can this app, esp the first screen be simplified and enlarged? Can you put upcoming autoships as either a tab or on the first screen? So hard to find!!! Every time! Also, telling us to contact you as a response to our feedback is not helpful! Please listen to it and make changes! PLEASE PLEASE PLEASE enable face recognition or allow us to stay logged in; logging in every day is such a hassle!!
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