Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Massachusetts Eye and Ear Infirmary · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a wonderful start to a great idea. Could it be possible to add to the app the ability to take a picture of a bus stop and teach the app that that is a bus stop sign? You have a half dozen cities that it is now working in but if we could train it ourselves to recognize our bus stops it would grow around the country or around the world very quickly.
Due to GPS inaccuracy and mapping error in digital map, blind people using navigation apps may not be able to find the exact locations of bus stops wh...