Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MORE Libraries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super handy and useful app. The login bug was fixed quickly, which I really appreciate.
This app is decent when it works. It has recently been logging me out every time I close the app and not recognizing my barcode.
While the idea is great, the poor implementation is very disappointing. Primarily faults in the login process. More than half the time it fails to login, although the credentials entered are correct. It simply says “Something isn’t right! The server responded with an error “. No useful information about the cause. Just have to wait a day or two and it starts to work again. Very frustrating not to be able to use the app or even to have access to my card to use in my brick and mortar library. The inconvenience is multiplied since the app now requires the user to log in every single time. Formerly it would keep you logged in. Now I can hardly use the app.
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