Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TN Marketing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basic options such as continue watching are not available in this app. Which means it is not easy to continue where you left off, which is a pain when doing some of the baking, and I’d imagine, other demonstrations. Often you wait while something cools, or you’re actually doing the project and when you go to continue where you left off it takes you back home or someplace else other than where you need to be.
The content is good, although the pricing structure isn’t great, especially with how autorenew can get people. After a really cheap initial year subscription I am letting mine expire later this month, although I haven’t utilized it a ton. Since it is expiring in a few weeks I’m trying to take full advantage of it but the app makes it hard. When I favorite a class and go to my favorites, it is stuck in the loading phase and never loads what I have favorited. I also do not like that on the Home Screen there is no way to get to classes I am currently watching sessions of to resume. It will have like one video to resume. And when you finish an episode, it’s basically impossible to get to the next one from it because it doesn’t autoplay, and of course doesn’t give a way to link back to the full course. In addition, having to use a web browser to download any patterns is frustrating, because the web browser does not show your favorites at all. I’ve looked everywhere and I can’t find them, so have to manually search each time. It would be nice if clicking on a link to get a pattern or resources would take you directly to the URL of the class rather than to just the home page. Because of these issues it’s been a struggle to even keep watching or want to keep watching courses these last few weeks and now I remember why I never really watched many videos after I became a member a year ago. It’s just sad that the app is like this because I have seen posts online that say that old versions of the app were much better and less frustrating.
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