Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pavel Tarabrin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not much to say, and the fact that the dev removed ads altogether shows how dedicated he is to the game and its growth.
Looks shiny and new but seems to have been converted into an IAP cash grab (unless I’m mistaken). There seems to be no way to replay levels or grind for cash on the same level. So if you run out of cash you cant repair your tower or get energy unless you pull off a win or pay through in app purchases. Three stars because it plays well and looks great. Also three stars because if you’re not skilled enough your only option is to use real money. Hope a level select is added in a future update.
I remember the originals. This is verh similar. Only thing I'd do is add more enemies.
Hours of zapping fun on your fingertips! Gather up all the strategic thinking and all the reaction speed you have to beat off the endless attacks of...