Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aliana Kauser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are no instructions or directions about the differences in the pictures. I have tried pointing out several differences and the app says “life change it” does not accept it as a difference even if it is different from the other picture. THIS IS A JOKE TO BE CALLED A GAME!
Search for the tiny changes it’s really hard to get them. Play a relaxing game in your apple phone and tablet. Find the hidden differences and objects...