Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TKFC LC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a great interface, and an intuitive layout and controls. Well designed, and with neat features. HOWEVER. It is also fairly unreliable and slow sometimes. The goal highlights take forever to load, and sometimes don’t play at all. The same is true for match day photos in the gallery. It is truly annoying and incredibly disappointing for an app that had so much potential to deliver exclusive content, and simply fell short once it came to actual functionality.
Very fast, good team content, has stadium info including parking. There is a link in the privacy policy to opt out of them selling your info, apparently have to use “Other” option. Tech support didn’t respond but did fix a reported link problem.
For the basics, the layout is easy to navigate, it’s stable, and intuitive. The content is where it really shines. Released 18 months before the first team takes the field, there are fun activities involving the stadium construction and AR/VR uses as well as custom profile functionality that makes it exciting to stay engaged and earn badges. Lots of articles, videos, and info about the team to take in. Looking forward to the app growing alongside the club over the next few years and take it to a new level once matches start in the new stadium.
Your key to CITY starts here. The official St. Louis CITY SC app brings CITY to your fingertips, offering exclusive access to the club and full connec...