Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Rook · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It helps me keep track of the games I’ve beaten. But could I recommend something? Maybe change the cover image for Exoddus? Maybe use the picture of Abe in a barrel and 2 Mudokons on the side? Idk just a thought. Good app
Are you ODDsessed with Oddworld Inhabitants? Then this is the app for you! Keep up to date with every minutia of tidbits about Abe, Munch, Stranger an...