Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen McDonald · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I assume this app was made for a class somewhere to study with. You can’t understand any of it without some external information. Not that it ever claimed to, but it doesn’t teach you to read, write, or pronounce any for of ancient Mayan language. It doesn’t explain any concepts. It just has some images of glyphs that you can copy and there is a match game. Hard mode on the game is impossible unless you already know how to read Mayan.
My only complaint is that you can’t see the text or numbers, so using the date system is pretty much impossible
With the Ancient Maya App you can create glyph blocks, share glyph blocks, decode glyph blocks, learn to read phonetic glyphs, convert dates between t...