Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHI HAO CHIU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app all the time to correct my selfies. Nobody likes having a wide face or an oblong head in a picture; at least I don’t.
I own an iPhone 12 Pro (first upgrade since 7+) and can say the lens still gives a stretched fish eye look. I’m surprised in 2021 the iPhone doesn’t compensate for wide angle lens on both front and back. The stretching always makes people look fatter than they are or distorted. This app is incredible. It does it before your very eyes. Brilliant execution by the developer
The iPhone’s wide-angle lens is very easy to use, especially when taking selfies. You can easily take pictures of the whole family with one hand. But...