Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Meikle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would love to see these added to the game. The ability to pay out dividends after you float your company. Similarly, the stocks you can invest in paying dividends like in real life. Seeing the ownership percentage of the company you buy stock in. Buying enough stock in a company listed (becoming the majority shareholder) and getting the income they generate or the ability to merge your company with that company.
I enjoyed playing the game it’s one of my favorites however I do wish to see more done with it. It has potential and I’d like to see the game updated more to add more content for it.
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