Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHRIS HODGE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I start my day at the same place everyday. I need to be able to optimize my stops based on that fact.
Route is optimized only for driving distance, not time, and no way to change that. I tried it on a familiar 60 minute drive. The app shortened the driving distance by two miles, but drive time is 50% longer -- 90 minutes. Through a complicated series of turns in major city traffic, it put me on a narrow, twisty, hilly two lane road for a ten mile stretch which closely parallels a fast interstate highway. Optimal? In terms of distance, yes, but at great cost in time and significantly greater fuel burn. App is of no practical use to me.
I’ve been looking for this for years and years. My old circa the year 2000 Microsoft maps app could do this and since then I’ve never seen this feature until today. My prayers have been answered. App works great.
Build a route and optimize by distance. View turn-by-turn directions and estimated travel time. Get location details including street side view wher...