Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bob Stoops · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
At the end of the day it comes down to player execution and Bob’s app represents in a good way. In the end, more than anything we are pleased with how the app competed today.
Whether you’re an OU fan, or just a fan of college football, this is a must have!! Guy always speaks his mind. Refreshing in this day and age!
Great way to learn more about the history of OU football as well as understand where the institution may go in the future. The videos are particularly insightful.
Bob Stoops became Oklahoma’s head football coach prior to the 1999 season and set sail on a remarkable 18-year run. Download his app today for all thi...