Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Communications Data Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Always something wrong with the App, slow to fix and never works at 100%, I think it is a half cooked product that rarely delivers on the promises that were made
Constantly crashing after most recent update. Can’t even open the app anymore.
The app is good when it works. The app freezes all the time. Our jobs depend on this app. You can only add one picture at a time, this makes closing out a job a much longer task than necessary.
The MBS Field Technician app allows your field technicians and other employees to manage their work while they are in the field or on the road. This a...