Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erum Zulfiqar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your graphics are the worst and there’s so many bugs that you need to fix and if you don’t, nobody’s gonna start playing this anymore and that person that did a good rating on January 14th are very wrong because this is the worst game ever and I’ll give you a one star rating
i Love the game
This latest flying car game brings you the ultimate experience of car drifting and flying. Drive, drift and fly your favorite super sport cars freely...