Derby Life

Nexelon · iOS

Derby Life

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Derby Life screenshot 1Derby Life screenshot 2Derby Life screenshot 3Derby Life screenshot 4Derby Life screenshot 5Derby Life screenshot 6Derby Life screenshot 7Derby Life screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Derby Life Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.9 (99)

Rating Distribution

2.9
★★★☆☆
99 reviews
5
36%
4
13%
3
9%
2
9%
1
32%

Top Countries

🇺🇸 US🇬🇧 GB🇩🇪 DE
Reviews (3)
★★★☆☆yvhviggdmuxol11/15/2022
I can’t get in

This game seems super fun but it won’t load at all like I sat there for like ten minutes and nothing happened pls fix this and then I will play

★★★★★We_Are_Equestrians!10/10/2021
Good game! A few…comments tho.

This is a really enjoyable game! Currency: I love how it doesn’t require you to use real money to get the “special currency” like many other games do. Racing: The racing aspect is really fun. I like that each horse has its own preferred terrain. I also like that there is a meter for fatigue and injury. however, the game doesn’t really explain the meanings of certain warnings during racing (why does my horse get injured? does the weather effect my horse? Why am I being told to slow down?) and the “help” button doesn’t explain very well. Breeding: I like that you don’t have to wait hours to raise your goal. Additionally, the fact that you can raise the chances of the stats of your goal are cool! I do think the breeding aspect could be worked on tho. Every horse is given “breeding potential” which says how many times it can be used to get a new horse however there are multiple missions that require you to breed and sell horses. It makes it difficult to move forward if your trying to improve your race horses but end up running out of potential on the breeding missions. I really look forward to what the developers do with this game!!

★★★★Ladylike9338/5/2021
I really enjoy it. But I feel like it needs work.

So this game is very similar to rival stars BUT it’s not nearly as greedy. You can progress in the game quite fast without having to buy things with real money. I really enjoy the gameplay and have spent hours playing already. I also love how you don’t have to wait hours for the foals to mature either and you can even use diamonds to speed up maturity. I’d have to say the only thing I wish to be out into the game is a stud farm. You have to use your own horses to breed foals and they only have so many “breeding opportunities.” So that can make it extremely hard to get better horses.

Version History (18)
1.9.343/19/2026
1.9.2910/15/2025
1.9.82/26/2024
1.9.41/16/2024
1.8.953/9/2023
1.8.828/17/2022
1.8.813/30/2022
1.8.802/21/2022
1.8.7912/1/2021
1.8.7610/27/2021
Available In (114 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (17)
DutchEnglishFrenchGermanHIIndonesianItalianJapaneseKoreanMalayPortugueseRussianChineseSpanishThaiTurkishVietnamese
App Details

Raise your own horses and participate in races! ◎ Derby Life Tired of the city life, you decide to visit your hometown where grandpa lives. After reu...

iOS App ID
1570099221
Content Rating
9+
Min OS
15.0
Size
567.6 MB
In-App Purchases
Yes
Publisher
Nexelon
So

In-App Purchases (10)

NamePriceType
Grow Package$3.99One-time
Special Package$3.99One-time
Diamonds01$3.99One-time
Special Horse -2$5.99One-time
Season Pass$6.99One-time
Diamonds02$7.99One-time
Season Pass$9.99One-time
Special Horse -3$10.99One-time
Diamonds03$14.99One-time
Diamonds05$36.99One-time