Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Karim Rashidul · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never get the order right and after them sending me a burger on with chilli sauce when there is a chillie allergy in the house and when I rang and asked if they could replace it he said no there too busy and put the phone down The food is ok when they get it right but never once have they got it right and will never correct it avoid
Chips arrived cold and dry. Items missing from the order. They sent the incorrect drink. The burgers were not what I ordered and neither was the sauce. In general, the food lacked flavour.
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