Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMW Group China · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I received an update notice on vehicle, but I didn’t receive update on the app and hence the new update cannot be proceeded. I guess it may be this app hasn’t support this update feature. Please consider and make some adjustment to let us experience the new features.
The new my trips feature really rocks. Learn a lot about how to improve the driving economy. Also the multiple stops feature very helpful in planning a complex trips, though not many use cases in HK. Also the poi transfer from Google maps to car works like a charm. Good job bmw!
The Description on password during registration is confusing Didn’t specify the max number of special characters can be use. Saying that abc=ABC is totally not helpful at all Some feature, such as 3D remote and battery level display is not working
The new My BMW App is the successor to the BMW Connected app and has a new modern design with intuitive and simplified user guidance. By the following...