Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alberto Gonzalez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Way too many annoying ads, even for a free app that is ad supported. On top of it all, once you get through the annoying ads, the app doesn’t even work and fails to convert every single attempt. Waste of time.
I downloaded it ‘cause it was free and only needed to convert two files. Could never convert them. I just kept getting ad after ad and it would basically timeout on the conversion. Better of paying for other apps
It keeps showing converting like forever
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