Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Labrum Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well, $4.99 down the tubes. The screen shots on the App Store looked good but the implementation is terrible. I created 3 projects to play with and when I tried to drag and drop to reorder them the projects I moved just disappeared. OK, so you can't reorder them. Then I tried to create a section to see what that was all about. Still don't know because I can't seem to do anything with the "section" of a project. OK, well let me delete that last project and start over. Nope - won't let me delete the only project remaining. Well, let me consult the online help. No use - the online "help" is basically a .pdf that says the Help section is "Coming Soon." Wow. Bottom line: This app is NOT READY for deployment so save your $$$!!.
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