Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manthan Vanani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite having a paid subscription, the service frequently fails to perform as advertised. It is extremely slow, and loading items often results in a black screen or endless spinning with no response.
I was actually using two different programs for this. I decided to give this one a try because it combined the best of the products I was using. I really, really like this app. Give it a try you might like as well. I want to say this about the developer. I had a hiccup with the app and wrote requesting assistance. He responded the next day which was much appreciated. Luckily the issue was corrected but I nonetheless it's nice knowing someone cares about their customers.
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