Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikolas Payne · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This App gets the Goldilocks Award…just right. Very versatile. I liked that I could reorganize the tabs by what I have in my various packs & totes for memory purposes…now I don’t have to always look in them to remember what I’d put in there & just grab knowing what’s inside.
I wanted a packing list app that was current since the one I was using hadn’t been updated in years and was buggy. This app is simple, good size font and doesn’t have all the distractions and color schemes of the other apps. I don’t go camping but this app can be used for any trip. Thank you for making an app that isn’t trying to do too much. It doesn’t backup to iCloud but it is part of my phone’s iCloud Backup which I like.
I used this app to plan for my last camping trip and it was insanely helpful. The templates provided listed things that I hadn’t even thought of but was so glad that I brought when out in the woods. Also the developer has been super responsive to feedback. This is only going to get better.
TEMPLATES Save time and the hassle of building your checklist from scratch with our research-backed templates for camping and backpacking. Add your ow...