Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Progressive Plans · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is awesome in theory. Terrible in execution. Logging in is a nightmare. Switch into and out of menus is a disaster. Account management is impossible from an iPhone. Link takes you back to a browser which doesn’t work. Constantly forces you to log back in. The account management feature is totally broken. Essentially everything we attempted to get this app operational was a failure. It’s like these developers never attempted even once to setup an account as a new user. App looks amazing in theory, terrible in execution.
Construction moves fast. Plans change. Questions come up. And important information can end up scattered across texts, emails, paper plans, and conver...