Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗2U, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I suppose where the curriculum is developed in partnership with 2U, the app seems to work very well. I’ve only accessed a few pieces of content so far so it is earily to form a full-fledged opinion on the capabilities of the app. However, my first impression is super positive. I’ll be coming back to re-review if I develop further thoughts. Well-designed, efficient delivery of curriculum and lesson, and pretty nice ease-of-use so far.
You guys only list three colleges on your app…
Welcome to the 2U Digital Campus. No matter the degree program you're enrolled in with a 2U partner university, all registered students can enjoy on...