Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cambridge University Press · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app isn't letting me log in. One day, it randomly logged me out, now it's not letting my log in. It doesn't even give you an option to reset your password. On top of that, one of my books from Cambridge GO were not on the website. This app needs to be properly updated. It glitches so much as well.
Please fix this app as soon as possible it’s slow and needs improvement.
Glitched so much that and it blew up my ipad in class. Sending my teacher to the hospital as well as my twin sister. They both passed away last week due to their injuries. Don’t let this app ruin your life like it did mine.
Developed for Cambridge University Press online subscription services, the Cambridge Reader App allows you to access your Cambridge Elevate, Go and Ca...