Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Digitaliseringsstyrelsen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can read my digital post on this app, but it’s unfortunately even more useless than a browser when it comes to sending. A 5 line message with only letters, commas and question marks is flagged as having an unsupported html element and therefore can neither be sent or kept as draft. Where the app is worse than a browser is when selecting recipient: in the browser you can search, in the app, you need to follow a tree, essentially requiring you to know in advance how the administration in question have chosen or arrange administrative offices.
Log on with your Danish MitID. The Danish Digital Post app gives you an overview of your Digital Post from Danish authorities and allows you to contac...