Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SportUnity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Using as spectator, did not track runner well. Apple iPhone location sharing is much better. Missing obvious features like the scale on the map you are looking at along with your own location versus the runner.
Tracking didn’t reflect reality. We ran a relay race and TRACx showed our current team members running over an hour ahead of where they actually were on the course. This was worse than useless as it left us uncertain when a runner would reach a relay exchange or if perhaps they had already passed the exchange and we missed a handoff.
Does not track!
TRACX is the ultimate event app for athletes who push their limits at the world’s largest sports events. The app provides an overview of all the event...