Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OVIVO Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads freeze up the game constantly and then you have to leave the game, same thing happens when you have to revive yourself, and then if you hit “get” on an apps ad it doesn’t open the store it just freezes the game and you have to leave, and lose the points you earned. And even though I know I have cell service and perfectly fine Wi-Fi, the game will tell me there’s no internet connection so it won’t let me get more candies or meters if the option is to watch an ad to earn more.. it won’t let me do anything involving an ad or even earning points usually. Very aggravating because other than that it’s a good game, but I use this game to earn money on another app, so I’m extra frustrated because it stops me from being able to advance and make the money I earned.
You’ll be going down the meter and you hit one of those red glass tubes that you’re not supposed to and they give you a chance to watch an ad to revive yourself. After you revive yourself, sometimes the anchor does not move, so you literally have to leave the game and lose all of the possible points that you could’ve had because the game was stuck.
I understand the need to make money off of something that you put hard work into developing, but why would someone want to play a game where you spend 95% of your time watching ads. And another 3% of your time trying to press the button that says “No Thanks” to say “No thank you, I don’t want to watch an ad”. Which is dangerously close to the button to watch an ad for more in-game money. Also, sorry, but this game isn’t worth $2.99. It lacks a story, nothing is unique about the gameplay, you’re not really progressing in any way... you keep going down in depth and increasing the number of candies you can grab, but it lacks any incentive to keep progressing. I apologize if it seems like I’m being unfair and rude. I came here to comment with actual constructive criticism, but the more I type and the more I think about my issues with this game the more I’m thinking the developers’ goal was not to create an app to provide the player an entertaining experience, but purely to inundate them with ads. It seems like just enough thought went into this game to hook someone just enough that they consider spending $2.99. However, once they do purchase the app they’re likely to quickly figure out the game is a sad and uninspired shell of a game. Because once you remove the ads you can play 20x faster. And that basically means you figure out the game doesn’t go anywhere and isn’t very fun 20x faster. If you guys would like some suggestions of how to make this game both more fun, and more likely to hook a user enough to purchase the game and then deliver an experience worth $2.99, let me know who to contact.
Candies' grabbing time! And there are so many of them! Let's grab them ALL! Upgrade your candy machine so you can go further and catch more candies...
| Name | Price | Type |
|---|---|---|
| Premium - No Ads | $5.49 | One-time |
| Sugar Rush Kit | $5.99 | One-time |
| Candy Carnival Pack | $6.99 | One-time |