Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ivan Harris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This APP is an awesome addition to help our preflight preparation. It easily shows whether the planned weight will be within tolerances and it really helps one to be proactive if a change is needed. It also helps with the weight page of the PERF section in the FMS quickly and efficiently. All in all, a fantastic APP that I use every leg to aid in my safe preparation of each and every flight. I highly recommend its use by all our pilots.
The purpose of this app is to reduce a pilots workload leading up to departure time. Features include: ability to auto-calculate weight and balance to...