Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henrique Silva · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please fix the math calculated in the market and I’ll change to 5 stars! Some of the costs multiply WAY too fast to the point where just three tools cost more than 400 resources and this is EARLY game and it’s multiplying out of control every time you revisit the market - obvious the code is broken that calculates cost. Otherwise the controls are a bit funky and the camera glitches insanely as it touches the walls. I don’t hate it though it just needs a bit of tweaking.
Search the city, loot stores buildings and houses, trade goods, build your shelter, fight other scavengers, craft items, and try to survive in the hu...