Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OPGI Management Limited Partnership · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Insanely glitchy, painfully slow and nearly unusable. I can’t believe this was approved for the App Store. Creators should be ashamed they released this.
It logs you out pretty often and when you open it to use the mobile key card it takes a long time as well. They do have a “twist to open” feature which does not seem to work for me and drains battery
Given the app is needed to unlock various doors in a building, you’d expect it to load quickly and make it really easy to access pass cards. Instead, once the very bloated (173mb) app finally loads, you click a few buttons, then see the mobile access (if you still have a network connection deep in the basement). Overall it’s a poorly-designed app that no user would choose.
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