Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicholas Brinsmade · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app! How did I not think of this?! Kinda mad about that…but I am glad that someone did!! Fantastic!!!
I saw this app on Reddit and it sounded amazing. I’m visiting the opposite side of the country and it seems like a great way to discover things to do/see. The problem is: in order to use the app it forces you to enter your home address and then takes you to that location completely negating the purpose of using the app: discovering things to do and see where you are.
THIS HAS HELPED ME SO MUCH MY LIFE HAS CHANGED
Welcome to Sparrow—a location discovery experience designed to help you and your friends—or date ;)—decide where to go out. Whether you want to grab s...