Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rob Wilkinson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this all the time for my procedural training and flying. Even with the advent of PBN ops, it still has lots of use during planning and execution phases. A real must for all professional rotary operators and tremendous value. 5 out of 5 stars.
As an instructor in a busy flight training school I have found this app invaluable, particularly when time is short (it always is!). Good for quickly checking the trainees planning but equally useful for planning IFR sorties. I would heartily recommend it and well worth the small cost.
Takes the pain away of having to do maths. Quick and easy to use.
Helo IFR is a unique Helicopter IFR Toolkit designed specifically for UK Military Aircrew. It provides a fast and accurate check of routine calculati...