Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martijn van Kekem Development · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally got a chance to use this app in a tournament situation. It was very intuitive and the screen layout was easier to use than prior versions. The addition of the corner timer and the shootout timer was a great improvement. Thanks
Can't re-download the app because you get a grayed-out 'Purchased' button? Open the App Store on your watch instead of your phone, and you can re-down...