Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The ANVIL Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a subscription through my company because many of us travel frequently. My biggest complaints: 1) you have to login almost on every session. When I receive a notification, I want to get to the details immediately. My life could end while I try to get the gods damned password. 2) the events list view won’t return to the same event position after reading an event. It’s like there is an inertial component when toy form to the list. Every other app I use with list/detail view works as expected. Why can’t yours.
initialize forever then kicked me out of app. Why would my company waste time and money.
25 digit password? Really? And I confirm my email and now the app will not take the 25 digit password. Terrible experience so far.
The Anvil app is exclusively available to organisations whom subscribe to Anvil Group’s services and offer the app to their employees, travellers and...