Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luke Pighetti · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Full disclosure, I know the developer. I had been searching for an app for grocery list management in the household and PantryPal covers what we need. Simple and easy to use. The family loves it and we use it all the time. Great app for your list management needs.
Going to spend some time using this
Disclosure: dev is a friend of mine Over the last few months, I observed my friend work on this app. He’s a brilliant guy, and his process for building the app and gathering a user base was immensely educational and fun to watch. I helped beta test, and while there are a few features that are missing for it to be perfect for my household, it doesn’t change the fact that this app is super duper well and has a really simple UI and thoughtful UX. Will definitely recommend it to anyone who needs a solution like this!
PantryPal makes it easy to share shopping lists and loyalty cards with friends and family! Key Features: - Sync your family list instantly, preventi...