Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mote Marine Laboratory, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I live in Fort Myers, FL and of course I know there is drift algae and other things that affect our waters. But when I am literally standing on the exact beach, that I used the app to determine where I am going for the day, and the app says the water is clear and there is no drift algae, and I am standing in ankle deep drift algae, can’t see the floor of the ocean, and it smells like dead fish, clearly the app is absolutely useless. Deleted and unsubscribed from the emails. I’ve wasted so many trips this summer “chasing” the optimal beach conditions based on the input of the beach ambassadors of this app - I will just take my chances the good old fashioned way. Mother Nature is going to do what she is going to do - I won’t waste my time on these lies.
The development team fixed the issues with the app and emails. The reports are now up-to-date. I metal detect on the west coast of Florida and find the reports beneficial when selecting which beach to go to.
As of April 13 the last beach reports were from March 13. With active red tide in the area it would be nice to have beach conditions.
Mote Marine Laboratory and Aquarium's Beach Conditions Reporting System (BCRS) is an application for the public to view beach conditions reports submi...