Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BRP Systems AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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The quality is getting worse every update. 2 hygienic features broken: 1. app can’t remember the auth session, and keep logging out every time. You know how hard it to find a credentials when you are in queue getting late to the class? 2. Once you logged in the damn BLE feature is broken and showing “check in failed” every time. What the point of using it if main features don’t work anyway?
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