Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ozgur Taskin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not terrible but not good. No scoring No menu No leaderboard Few missions that just repeat infinitely No sound Poorly optimized physics A crappy, unrelated mission type It’s fun to blow the buildings up until you’ve completed every mission and then it’s just the same thing over and over. The mortar has wonky controls and if you lift your finger while the mortar is flying it just snaps back to a different trajectory. The physics are poorly optimized so tanks and enemies will just fly into space. The enemies are just little sack dummies and which is cute but not entertaining. There’s no menu so it just throws you into a mission at the start, provided you have half a brain it’s easy to figure out how to play the game because it’s super basic There’s only a small handful of missions and it just keeps playing them on repeat with no end or diversity so it gets boring very fast. There’s 2 types of missions, 1. Mortar firing- launch a mortar with wonky controls into tanks, enemies, and buildings until everyone is dead 2. Gunship Airstrike, fire a volley of rockets in a line of your choosing until everyone is dead, (this type of mission is awful and very poorly optimized)
No sound, but not bad for just blowing stuff up to kill some time. Neat playback of mortar landing, and exploding.
Terribly constructed app. Feels like a 3D flappy bird with targets. I’m a mortarman. This is nothing like a mortar. There is no math, no fixed trajectory. No azimuths, deflections or elevations. Just shooting and guiding. Nothing like how mortars work.
Mark your enemies. Your only mission is blow up your enemies and whatever you see in the battleground. When you finish your job, just lean back and lo...