Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ozgur Taskin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I usually just download the games from ads I see and I tried playing this one. Usually I never send reviews but I feel like this one had to be said. Frankly, it is literally unplayable. The furthest I’ve ever gotten in this game is when I’m filming the firefighters but then the game gets this pink hue and the game freezes. I’ve restarted the game a few times and this has consistently happened. Fix the game, my dudes.
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