Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commission for Case Manager Certification · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to proceed to the next question! When the rationale is long the next button is too far down on the page and unable to access the next button. Maybe it’s the iOS? Either way stinks to pay for an app you are unable to completely access all questions. I just keep resetting the quizzes in hopes of shuffling through all questions.
Overall, I like that this quiz app is available. For me, technology like this helps me focus my attention on studying (I’ve always got my phone in my face). The quizzes included seem pretty comprehensive and I do feel like I’m learning important content, however, there are three tweaks I see so far could help this app do more to help purchasers feel like the cost of the app is worth it: 1. Include a “Next” button, rather than automatic progression to the next question. I don’t have time to process the correct/incorrect answer message before it’s splashed another question in my face. 2. Include rationales for the correct answer. Some questions are a bit vague and/or have VERY similar answer choices, so rationales for the correct answer would certainly help clarify and educate. 3. For the general quiz, include results pertaining to each of the categories/ knowledge domains to help identify which domains need more attention during study.
It’s a good start and will help review, however there needs to be a way to return to the question when the correct answer is revealed. Others have mentioned the same thing months ago so this should have been fixed by now. A larger pool of questions would be beneficial as well. It also would help to have rationales listed with the correct answers.
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