Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE MONROE INSTITUTE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of the free meditations are excellent and get me into a deeply relaxed state. One tip: cut the talking by a third! After a directive, stop talking! When the narrator said, “Prepare to receive whatever comes up,” I was ready. She then went on to talk for about 5 more minutes, and I couldn’t receive! We don’t need everything to be explained or rationalized during a meditation. It took me out and I felt myself getting upset as I was thinking, “Shut up already and let my body do its job!” The app prompts me to turn on notifications every single time I open it. This is aggravating! I don’t want notifications. There needs to be a “don’t remind me again” button. The new update makes it harder to get to your favorites (now at the very bottom when it used to be a heart at the top) and timer (which used to be an icon and was an easy tap). These updates force you to scroll through their courses which are extra to pay for, so it feels more like an ad. I don’t appreciate this.
I have been to the Monroe Institute several times, and the experiences there are very deep, however I do really gain much benefit from the guided meditations on this app, and very often use the Focus "signals" for returning to sleep, or inner exploration of different kinds (such as patterning my future experiences, connecting with spiritual guidance and beings) I think it's well worth it for $70 a year, but because I am familiar in many ways with Monroe I am really able to appreciate it. Their courses have been invaluable for me to enjoy my life in so many ways. Now they are offered online as well. The teachers are amazing and give over 100%
I have used the calm app and others similar but not gotten much value out of it. I am a fan of guided meditations but do also like the options for directed sound “free range” meditations. I decided to use the trial period to explore multiple meditation modes and really loved the different feelings invoked for healing vs creativity vs beyond the physical. I feel this is helping me break down my fear of the unknown and get in touch with the real me. This app has been worth every penny so far. My only wish is that the Monroe Institute add more guided meditations. I do mix them up and I’m at about 1 hour of meditation a day which has enhanced my quality of life significantly. As a result of this app I decided to read Robert Monroe’s books which further opened my eyes to the infinite. I cannot express my gratitude to the Institute for making this technology and methodology available without having to go to the institute itself. This is a small monetary price to pay for the peace of mind I have received from this application.
From the world-renowned Monroe Institute, Expand helps you access deeper states of awareness to reduce stress, improve sleep, and cultivate greater me...