Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hangzhou Jianyun Technology Co., Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
== 背景 == 互联网越来越发达,每个用户都会有很多账号,如果每个账号都用一个密码,很容易被他人拿着去撞库(拿着同一个账号密码去不同的知名网站登录),一旦撞库登录成功,个人信息就会面临被泄露的风险,如果每个账号都有不同的密码,别人撞库成功的几率就会大大降低,但是密码不同,意味着记忆的成本大大提升...