Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fxfx · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Way too many ads to be playable. If I fail, I shouldn’t need to watch an add to start back up again. I wouldn’t care as much to see an ad after completing a few levels. But it seems an ad plays every 2 attempts and that is just excessive for a game like this.
It is super easy to play, just one “tap” you need! Don’t forget, in upcoming levels, you will play against time. Get ready to test your skills with; -...