Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kiwi Fun HK Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There used to be a countdown timer on the ads that would let the plaster opt out after 5-10 seconds. Now the vast majority fun for several minutes, then make you tap through 2-3 levels of “Please, let me get back to the game!” What’s worse is that the are only 5-6 different ads one might encounter in a given session so the player has to sit through the same insipid video repeatedly. I would gladly pay for a “no ads” version, but none is offered.
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