Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Craver Solutions Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lovebird makes some of the best food in the area. Somehow their app makes the experience better. At first I thought “ugh another app to download” but it turns out the ease of use and functionality blows all the generic food apps out of the water.
Lovebird is one of my favorites, so I didn't anticipate that the experience would get better, until I download the app! I discovered new items on the menu and checked out with ease, even as a first time user.
Odds are if you have the app you have had their delicious food. You can order a meal in under 3 minutes with no hassles. My only issue is that their menu is limited on photographs making it difficult to show someone unfamiliar with Lovebird what they are ordering. Adding a few angles of each item on the menu will improve the app experience.
Lovebird is a high quality chicken restaurant changing the way fried chicken is done. Serving up delicious, made-to-order sandwiches, salads, quinoa b...